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Morning Glory (Ipomoea purpurea) is an annual climbing plant native to Central America and Mexico. Its trumpet-shaped flowers, purple-violet with a white-shaded centre, open in the morning and fade by evening, renewing daily throughout summer.
It belongs to the Convolvulaceae family and is characterised by a twining stem that wraps around supports, trellises and fences, easily reaching 2-3 metres in height. The leaves are large and heart-shaped, in a bright green.
Its fast growth makes it perfect for covering pergolas and filling garden spaces quickly.
Sow in April, ideally after soaking the seeds overnight to aid germination. You can sow in a protected pot and transplant in late spring, or sow directly outdoors once the risk of frost has passed.
It prefers rich, well-drained soil and a sunny position, though it also tolerates partial shade. Provide a support to climb from the start: netting, a trellis, or wires along a wall.
Watering should be regular, letting the soil dry slightly between waterings; in peak summer, misting the leaves during the hottest hours can help.
It's ideal for covering pergolas, fences and balconies thanks to its fast, lush growth. In pots it can also be used as a trailing plant in planters, as long as it gets plenty of direct light.
Generally a hardy plant; the most common issues are aphids and mealybugs on young leaves, and root rot from overwatering or waterlogging.
The genus name comes from the Greek "ips" (worm) and "homoios" (similar to), referring to the twining stem that coils like a little snake around supports. It's known in English as "morning glory" precisely for the flowers' habit of opening in the morning and closing by evening.